How Ben Branson, the founder of Seedlip, created the world's first nonalcoholic distilled spirit and his inspiration behind making a better mocktail
When visiting a city as sweeping and historic as London, it seems impossible to narrow down a to-do list. Between the storied history of its ornate architecture, verdant parkland, jovial pubs, and world-beating restaurant scene, it solidly earns its reputation as one of the globe's finest capitals.
For every big attraction like Buckingham Palace, the British Museum or the Eye, there are a dozen hidden gems tucked down its higgledy streets. Take for example The Map House, an antique cartographical shop once frequented by Churchill and Shackleton; or the wackadoodle arcade machines at Novelty Automaton. If you’re not in the market for maps or oddball games, hit up the rarefied homeware emporium of the Conran Shop, or visit Piccadilly Circus and peruse Dover Street Market's startling threads.
For the authentic Soho pub experience, nip to The French House for a half. Feeling less trad? The mixologists at Bar Termini across the way will whip you up a truly adventurous cocktail. Soak up the sauce with a nose-to-tail feast at St John or the killer prix fixe at Brasserie Zédel, before settling into a show on the West End. Tired? Rest up, as that's only scratching the surface.