London’s cool kids have spent years pushing eastward, but there’s a new energy out west. Long known as the home of a soulless megamall, multicultural Shepherd’s Bush has seen the reimagining of the old BBC TV headquarters, the opening of new stalls at the 109-year-old Shepherd’s Bush Market, and other changes that are finally enticing visitors to venture west of Notting Hill.
Endo at the Rotunda
Chef Endo Kazutoshi mans the 200-year-old hinoki-wood sushi counter at this Michelin-starred spot on the top floor of the former BBC Television Centre. His relationship with British fishers means that, in addition to imports from Japan, an omakase meal might include spider crab from Cornwall or monkfish from Devon. Endo also boasts one of the U.K.’s most interesting sake lists.
The Hoxton, Shepherd’s Bush
For its fourth London location, this hip hospitality brand chose a neighborhood that London area general manager Caroline Groom says “has remained mostly under the radar yet has so much to offer.” The property’s design incorporates works from West London artists, as well as retro transport motifs and florals that Groom says “bring a touch of Shepherd’s Bush Green into the heart of the hotel.”
Hone Books Galore
Shepherd’s Bush Market sits under and around historic railway viaduct arches. At stall 24 is the cozy outdoor reading nook of this indie shop, which is dedicated to new and “pre-loved” children’s books. Owner Meron Gwiggner, a mom herself, calls her store “a community interest–based business encouraging reading and sustainability,” and she often hosts local authors for readings and events.
Delina
This inviting new Ethiopian restaurant hosts coffee ceremonies, jazz nights, supper clubs, and African dance and cooking classes. “Different peoples come in waves, depending on what is happening out there in the world, and each brings new flavors and colors to Shepherd’s Bush,” owner Nazareth Kelif says of the immigrant-friendly district. “Each new wave makes our Bush more of what it already is.”
Liberty Kitchen
A new addition to the Market, this street food company trains prisoners and ex-prisoners to develop, cook, and sell “street balls,” with flavors inspired by global cuisines (Caribbean saltfish, Indian lamb keema). “With its passion to celebrate recipes that reflect the iconic tastes and cultures of London, Liberty Kitchen loves the Shepherd’s Bush vibe,” says project founder and director Janet Boston.
Next Door Records
When a space opened next to the famed Bush Hall concert venue during lockdown, a trio of 20-something music lovers pounced, opening this record shop, venue, café, and wine bar. “Becoming part of this historically musically rich area has been an amazing thing for us,” says co-owner Alfie Aukett. Local artists stocked here include house duo Make A Dance and punk band Deadletter.
