Whether you call it soccer or football, this is big news: In June, United Airlines announced its official front-of-shirt sponsorship of Wrexham AFC, the recently promoted Welsh soccer team, beginning with the 2023-2024 season for both the men’s and women’s sides. As part of United’s broader partnership with the soccer club, the United name and logo will emblazon the front of the Wrexham AFC shirts during the club’s games.
“The story of Wrexham AFC and their fans represents the best of what professional sports has to offer,” says Josh Earnest, Senior Vice President and Chief Communications Officer at United. “The passion and perseverance of this team on the rise has captured the imagination of people in the U.S. and around the world. When the Wrexham AFC players deliver even more heart-pumping moments this season, we couldn’t be prouder that United Airlines will be written across their chests. We’re also excited to partner with the team and their co-chairmen across social media and on their hit TV show, Welcome to Wrexham, as the incredible story of this team and its loyal fans continues to unfold.”
The club is owned by actors Rob McElhenney and Ryan Reynolds, who are excited for the partnership. “We seek out sponsors that match the spirit of both Wrexham Association Football Club and the people of Wrexham,” they say. “We could think of no better sponsor for the next phase of our quest than United Airlines. The team, town, and fans around the world are united as never before, and United Airlines is committed to elevating our story and journey.”
This summer, Wrexham AFC is traveling across the Atlantic on United flights for the highly anticipated Wrexham AFC American tour—the first time the men’s team is visiting the U.S. United is also working with the club on additional ways to support the local community on the philanthropic side.
Want to know more about this new partnership? Make sure to follow United, Rob, Ryan, and the Wrexham soccer teams on social media!
