As he embarked on his first mountain climb, six years ago in the Swiss Alps, Michael Markesbery found that no matter what he did, he couldnu2019t get warm. Perhaps even worse, the ineffective insulation he wore was so puffy it made him look like the Michelin Man. There had to be a better way.
u201cEverything starts with a problem,u201d Markesbery says today. u201cEntrepreneurship is just a continuous series of science experiments.u201d
As it happens, Markesberyu2019s ensuing experiments led to the founding of the space-age outerwear company Oros, which last month launched a new line featuring 13 styles of the warmest clothing ever. As a premed student at Miami University in Ohio in 2014, he earned a scholarship from the Astronaut Scholarship Foundation. While digging into all things NASA, he stumbled upon aerogel, a class of synthetic material in which the liquid part of a gel is replaced with gas. First created in 1931, the materialu2014nicknamed u201cfrozen smokeu201d or u201csolid airu201du2014is perhaps the lightest and best insulator in the universe. (NASA has used it on the Mars Rovers.) u201cSpace is u2013455 degrees Fahrenheit,u201d Markesbery notes. u201cIt doesnu2019t get much colder than that.u201d
Markesbery and his cofounder, Rithvik Venna, used Markesberyu2019s scholarship money to work with aerogel manufacturers to turn the brittle material into something that was both flexible and durable enough for apparel. The result, Solarcore, is 70 percent warmer than, and half as bulky as, most insulators. (It also maintains 95 percent of its performance when compressed.)
In 2015, the two men formed Oros and launched their first Solarcore consumer product, the Orion Parka. With Orosu2019s revenue doubling each year since its inception, the company is building on the success of that initial collection with this fallu2019s line, which features jackets, leggings, sportswear, and accessories such as gloves and beanies. Staying true to the original mission, Markesbery says he and Venna are continuing to test their designs in severe conditions across the globe. One of the next stops on their list? The Swiss Alps.
Oros products are available exclusively at orosapparel.com.
